NEW YORK, NY (September 12th, 2015) – Designer Rebecca Minkoff debuted her SS16 Collection on the runway at The Gallery Skylight Clarkson Square with a star studded front row and with a live musical appearance by BØRNS.
“Rebellion is the only thing that keeps you alive!” — Marianne Faithfull Rebecca Minkoff’s spring collection draws inspiration from Marianne Faithfull’s brash and youthful spirit. As a symbol of the 1960’s youthquake, she embodied a sweet rebellion and a new coming of age.
Key to Rebecca’s modern Marianne Faithfull, are accessories for the tech-minded millennial, signaling a present-day youth movement. Flowing dresses, minis, geo-floral prints and mod-enamel jewelry recall London in the late 1960’s, while fringed saddlebags, clutches and crossbody phone cases lead the modern-day charge.
Jaime King, Jamie Chung, Princess Beatrice, Eva Chen, Coco Rocha, Aimee Song, Caroline Issa, Leandra Medine, Lindsay Vonn, Olivia Holt, Skyler Samuels.
WEARABLE TECH: This season, Rebecca Minkoff focused on the technology involved in being a near-future millennial. As an innovative brand, Rebecca Minkoff promises to be a visionary and wants to embrace this in her runway shows each season. The wearable tech pieces reflect the near-future millennial’s life, but doesn’t necessarily impact her clothes.
The small leather good assortment, designed in collaboration with Case-Mate, includes the Charging Wristlet Folio, a collection of Apple Watch Bands, the Universal Fringe Crossbody, and the iPhone 6 Sleeve Crossbody. These new tech-cessories can be pre-ordered now and will be available to shop from the runway the day of the show.
WOMEN IN TECH: Rebecca Minkoff hosted the most influential and innovative women who are leaders in the technology industry. Eva Chen, Randi Zuckerburg, Kristin Lemkau and Jenny Fleiss just to name a few. Aligning the brand with women who are modern, intelligent, stylish and trailblazers in their businesses is a primary focus for Rebecca Minkoff and a reflection of the brands modern millennial woman.
DRONES: Rebecca Minkoff partnered with Intel, to have Yuneec Typhoon drones capture aerial shots, guest arrivals and the looks coming down the catwalk of the SS 16 show. Incorporating drones during the runway show this season, was to reflect the next two to five years of these near-future millennials and where they will be with their wearable tech needs. The Rebecca Minkoff customer is always looking forward, utilizing technology to tell and record her personal story as well as connect with her network in new ways. Perhaps drones, in the not so distant future, will become the new wearable technology.
LIVE STREAMING: The Rebecca Minkoff SS 16 show was livestreamed on the Nasdaq Tower in Times Square on a screen that was 120 feet high.
PERISCOPE: This season, Rebecca Minkoff used Periscope to live stream the show from a unique point of view. Each look debuted on Periscope a few seconds before they debuted on the runway.
TWITTER: The official hashtag across all platforms was #RMSPRING
INSTAGRAM: Daily behind-the-scenes photos and videos built anticipation around the fashion show.
SNAPCHAT: Behind-the-scenes photos used the stories feature to build anticipation around the show.
ABOUT REBECCA MINKOFF
With a vision of building a lifestyle brand for women like herself — whimsical, clever and passionate — Rebecca Minkoff has found a unique niche among fashion-forward, modern women around the world. Today, the Rebecca Minkoff brand spans ready-to-wear, bags, footwear, jewelry, eyewear and tech accessories. Her unique vision for the brand is singularly focused on her ideal millennial girl, who experiences all of life’s exciting moments, with her confident, go-anywhere, do-anything attitude.