November 19th, 2015 (New York, NY) – Rebecca Minkoff will partner with PurseBlog to exclusively bring back the bag that started it all, the famous M.A.B. Mini. Shoppers will have the chance to customize and monogram the M.A.B. Mini as well as the brand’s popular Mini M.A.C. and the Cory Pouch just in time for the holiday season.
“The need for scale has by its nature removed the 1-to-1 connection between designer and consumer,” Rebecca Minkoff said. “I’ve always valued engagement with my community and I can’t think of a better way to thank them this holiday, than by empowering her with a gift she’ll love as much as I do – the gift of design.
The program lets customers create a bag that is uniquely theirs with four colored European leather options, three hardware options, three zipper track colors and a special monogram program, allowing shoppers to personally monogram their initials to each bag they design. Starting November 20th, customization of these three styles will be available to customers on RebeccaMinkoff.com and in the New York, Los Angeles and San Francisco stores until Monday, November 23, 2015. A sweepstakes will give away 5 M.A.B. Minis designed and signed by Rebecca Minkoff herself, and she will be available for live Q&A hosted on PurseForum (forum.purseblog.com) for styling advice on November 19th from 4pm – 5pm EST.
The Rebecca Minkoff x PurseBlog collaboration was created to give back to the loyal and dedicated followers of both brands as a special way to celebrate the 2016 Holiday.
ABOUT REBECCA MINKOFF
With a vision of building a lifestyle brand for women like herself — fun, independent and fearless — Rebecca Minkoff has found a unique niche among fashion-forward, modern women around the world. Today, the Rebecca Minkoff brand spans ready-to-wear, bags, footwear, jewelry, eyewear and tech accessories. Her unique vision for the brand is singularly focused on her ideal millennial girl, who experiences all of life’s exciting moments, with her confident, go-anywhere, do-anything attitude.