REBECCA MINKOFF’S SS2016 Collection Shakes the New Fashion Week Model with an Immersive Retail Experience for Consumers

SPRING 2016 COLLECTION

Designer Rebecca Minkoff will debut her SS16 Collection today Saturday, February 13th at noon on the runway at The Gallery Skylight Clarkson Square with a star studded front row and a live musical appearance by Zella Day.

Rebecca Minkoff will debut a new and innovative model for her show today, February 13th. Instead of showing the brand’s upcoming Fall 2016 collection, the brand will show an in-season collection of SS16 products that will be available immediately or in the next 30-45 days.  

  
 With support from retailers, media and influencers who will attend and promote the show, they will essentially also be promoting full price shopping and in-season selling, all the while coupled with letting their top consumers attend with them and have a unique, firsthand experience.  

“We have always democratized fashion through the lens of technology and designer accessibility and we have the connections and the means to evolve what has become an antiquated model. Retail may still be behind schedule, but Rebecca Minkoff is, and forever will be, pro-consumer. Fashion week should be our collective victory lap- a celebration of full price retail that has an emotional connection with our customer that she can access with immediacy.” says Uri Minkoff, CEO and Co-Founder.

The brand will still show editors, buyers and fashion directors the following season’s collection in private, with one on one appointments. Therefore, while the brand is showing Spring/Summer 2016 to consumers and industry alike, it will be giving private industry appointments to buyers and editors, who can then properly select and plan out their choices, which will then be revealed to the consumers in a Fall/Holiday 2016 show in September. 

This allows the trade to have proper product and designer interaction in a private setting to afford them the most respect and relationship. This will also allow the brand to partner with the trade so that what comes down the runway in season, has actually been produced and will be available for purchase.

“What this model aims to do is get the consumer excited about retail again, while letting our media, retail and influencer partners become heroes to their consumers and followers by breaking down the barriers and allowing them to be a part of the conversation,” says Rebecca Minkoff, Creative Director and Co-Founder.

“Our goal is to revolutionize the way shows are done,” Uri Minkoff says of the new plan, “I hope other designers will join us in this conversation.”

Appropriately enough, when it comes to breaking the mold, the inspiration behind the collection was that of the style of a modern Marianne Faithful. As a symbol of the 1960’s youthquake, she embodied a sweet rebellion and a new coming of age. The key to Rebecca’s modern Marianne Faithfull, are accessories for the tech-minded millennial, signaling a present-day youth movement. Flowing dresses, minis, geo-floral prints and mod-enamel jewelry recall London in the late 1960’s, while fringed saddlebags, clutches and crossbody phone cases lead the modern-day charge.

  
NOTABLE ATTENDEES: Olivia Palermo, Coco Rocha, Langley Fox, Mary Elizabeth Winstead and Eva Chen amongst others.                                                      

LIVE STREAMING: The Rebecca Minkoff SS16 show will be livestreamed on RebeccaMinkoff.com, AOL.com, in Rebecca Minkoff stores as well as Nasdaq’s 120 foot high screen, directly in the heart of Times Square.

Store Events:

NEW YORK STORE-LIVESTREAM                   Event begins at 12pm EST with cocktails and treats. There will also be a Beauty Activation with Kevyn Aucoin Beauty and Garnier. Meet with Rebecca after the show!

SAN FRANCISCO STORE-LIVESTREAM        Event begins at 9am PST with cocktails and treats. Hereto, will include a Beauty Activation with Kevyn Aucoin Beauty and Garnier.

LOS ANGELES STORE-Event begins at 11am PST with cocktails and treats. Beauty Activation with Kevyn Aucoin Beauty and Garnier.

 Social media outlets include:

TWITTER: The official hashtags across all platforms will be #SEEBUYWEAR and #RMSPRING 

INSTAGRAM: Daily behind-the-scenes photos and videos will build anticipation around the show. 

SNAPCHAT: Behind-the-scenes photos using the stories feature will build anticipation around the show. 

ABOUT REBECCA MINKOFF  

With a vision of building a lifestyle brand for women like herself — whimsical, clever and passionate — Rebecca Minkoff has found a unique niche among fashion-forward, modern women around the world. Today, the Rebecca Minkoff brand spans ready-to-wear, bags, footwear, jewelry, eyewear and tech accessories. Her unique vision for the brand is singularly focused on her ideal millennial girl, who experiences all of life’s exciting moments, with her confident, go-anywhere, do-anything attitude.

 

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